Newschevron_rightIn the Picture - More clarity on green claims for Eurβ¦
In the Picture - More clarity on green claims for European consumers
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Your business is known for its eco-friendly products. The launch of your latest line of home appliances is imminent. Through packaging and advertising, you want to highlight that the products are sustainable, made from recycled materials and recyclable.
However, your marketing manager sends you an email expressing concern about the impact of new regulations on greenwashing on the launch. According to him, you have to take a completely new approach to the launch. You would like to know more. You call your manager and legal counsel together for a meeting.
πππ§π ππ¨ π€π§π¨π° π¦π¨π«π? Read our latest #inthepicture βMore clarity on green claims for European consumers' here, or contact our commercial counsel Laurence Vanhyfte or commercial associateΒ Emiel Weyers.
#SustainabilityΒ #GreenDeal #GreenClaims #Greenwashing #EuropeanCommission #VCDO #contrastpublications
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