Privacy Talk – Can an acquirer continue to use the customer database for direct marketing after the transaction?
When a company is acquired, can the new owner simply continue to use the existing customer base for direct marketing? A comprehensive deep-dive by Anouk Focquet and Sofie Deprez in our most recent ‘Privacy Talk’ newsletter.
29
Apr
2021
Privacy Talk – Can an acquirer continue to use the customer database for direct marketing after the transaction?
When a company is acquired, can the new owner simply continue to use the existing customer base for direct marketing? A comprehensive deep-dive by Anouk Focquet and Sofie Deprez in our most recent ‘Privacy Talk’ newsletter.
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