𝐄𝐂𝐉 𝐑𝐞𝐧𝐝𝐞𝐫𝐬 𝐉𝐮𝐝𝐠𝐦𝐞𝐧𝐭 𝐨𝐧 𝐏𝐫𝐢𝐜𝐞 𝐑𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬

In a recent judgment, the European Court of Justice (ECJ) clarified the requirements for price reduction announcements under Article 6a of the Price Indication Directive (Directive 98/6/EC). According to the Directive, any announcement of a price reduction must indicate the ‘prior price’ applied by the trader, which is typically the lowest price applied during the previous thirty days.

In a case involving Aldi Süd, the ECJ ruled that a price reduction announced as a percentage or promotional statement must be determined on the basis of this ‘prior price’. The court emphasised that the reduced price cannot be the same as or higher than the ‘prior price’.

This judgment underscores the importance of transparency and accuracy in price reduction announcements, ensuring consumers are not misled.

For more information, you can read:

🔗 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐭𝐞𝐱𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐣𝐮𝐝𝐠𝐦𝐞𝐧𝐭: https://lnkd.in/eK5SKztW;

🔗 𝐭𝐡𝐞 𝐏𝐫𝐢𝐜𝐞 𝐈𝐧𝐝𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐯𝐞 (consolidated text): https://lnkd.in/eMKQi7th; and

🔗 𝐭𝐡𝐞 𝐂𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐧𝐨𝐭𝐢𝐜𝐞 ‘Guidance on the interpretation and application of Article 6a of Directive 98/6/EC’: https://lnkd.in/eE9-X9ZH.

If you have any questions, please feel free to contact Milena Varga, commercial partner, or Laurence Vanhyfte, counsel.

You can 𝐯𝐢𝐞𝐰 𝐭𝐡𝐞 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐝 𝐩𝐫𝐢𝐜𝐞𝐬 mentioned in the judgment in our slides.

#Retail #ConsumerProtection #EU #Transparency #contrastupdate