𝐈𝐦𝐚𝐠𝐢𝐧𝐞 ... 💭

It is Monday morning after your well-deserved holiday. You take a coffee and start reviewing your inbox.

You have a mail from your Chief Business Development Officer informing you that she identified a potential licensee for the secret recipe of your company’s chocolate spread. She booked a meeting at 10 am to cover the main dos & don’ts when negotiating the terms of the licence.

Just before you went on holiday, management decided that the company will in addition to producing its own chocolate spread, also license its secret recipe out to a few selected others.

Your CBDO already included some initial questions in her e-mail:
• “Will we be able to protect our recipe?”
• “Can we prevent our licensees from selling everywhere?”
• “Can we limit how much they produce?”
• “What about prices?”
• “And customers?”

You pause. You know that not only IP, but also competition law matters here. You remember that there is an EU competition law framework for technology licence agreements; something called the TTBER? Would that be applicable?

Your AI researcher confirms and adds that a brand new TTBER entered into force on 1 May 2026.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞? Read our latest #inthepicture ‘Tech on fast forward. Rules for tech licence agreements (mostly) on repeat’ here, or contact our competition partner Herlinde Burez.

#competitionlaw #TTBER #EUlaw #IPlaw #contrastpublications