Newschevron_rightIn the Picture - What's in a name? Food names in 2026…
In the Picture - What's in a name? Food names in 2026.
𝐈𝐦𝐚𝐠𝐢𝐧𝐞 ... 💭
You’re a marketer at a forward-thinking food manufacturer. The new plant-based range, featuring products such as ‘vegan milk’ and ‘veggie steak’, and the non-alcoholic range, with drinks such as “0% rum”, is ready for launch.
You deliberately chose names that consumers are familiar with. That way, customers immediately understand how to use the products. You’re taken aback, because shortly before the launch, Legal asks you: ‘Are we actually allowed to call these products that?’
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞? Read our latest #inthepicture ‘What’s in a name? Food names in 2026’ here, or contact our commercial associate Gitte Wauters.
#commerciallaw #eulaw #foodlabeling #consumerprotection #foodcompliance #misleadingpractices #contrastpublications
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