Newschevron_rightLegal developments to improve the enforcement of Unfa…


Legal developments to improve the enforcement of Unfair Trading Practices (UTP) rules in the agri-food sector

12 maart 2026
Commercial Studentcorner Case update

A new Regulation has been adopted to improve the enforcement of cross-border unfair trading practices. The Council and the European Parliament have also reached a provisional agreement to establish rules on the protection of ‘meat’ terms and the use of marketing claims such as ‘fair’ and ‘equitable’.

For an overview of the developments, take a look at the slides here.

𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬? Feel free to contact our commercial partner Milena Varga and counsel Laurence Vanhyfte.

#eulaw #unfairtradingpractices #agrifood #foodsupplychain #consumerprotection #utp #contrastupdate


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