𝐈𝐦𝐚𝐠𝐢𝐧𝐞 ... 💭

You have long held, and continue to hold, a dominant position in the market. You are still way ahead of your competitors, but the gap is closing. To keep customers on board, you want to revisit your commercial strategy and offer better conditions. One option is to grant rebates based on the volume customers buy, without necessarily asking them to buy exclusively from you. After all, this is what customers want and what competitors are already doing.

For the sake of completeness, you ask Legal to confirm. They reply that it is not that simple. They refer to fresh guidelines by the European Commission to help dominant companies assess whether their conduct risks constituting an abuse of a dominant position because it aims at or may lead to excluding remaining competitors from the market.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞? Read our latest #inthepicture ‘Commission publishes new guidelines on exclusionary practices: more clarity, but not always more certainty’ here, or contact our competition team.